Coca Cola installs Kinect controller in vending machine, dancing ensues.
Mixing motion technology and advertising seems a no-brainer, and that’s exactly what Coca Cola has done in South Korea.
In a marketing move that is decidedly Pavlovian in scope, Coca Cola has recently installed a new – and remarkably large – model of vending machine in a South Korean shopping mall. The machine’s gimmick combines a Microsoft Kinect motion controller, and a simple dancing game, driven by a large screen depicting a popular K-pop boy band. All you have to do is stand on the spot, match the band’s funky moves, and you get a free coke. Microsoft released the Kinect SDK in the middle of last year, and for Windows earlier this year. We can only fear what other dance/marketing combinations may yet see the light of day.